April 2010: 8days (left). Read full article here.

Feb 2008: Young Parents Baby

July 2007: Today's Parents

Premiere Issue: Navigator

March 22: ST Posh Nosh (left)

Feb 26: Kate Magazine
Our very first blurb in the media!

Word of Mouth

"Hi Karen,
I'd like to thank you again for the super cute babycakes for Joshua's 2nd birthday. They were too gorgeous to eat, but after I had one, I wanted to eat more! :D

Thanks for taking so much care for baking, decorating and delivering them. It has made Joshua's birthday special indeed.

I will recommend Baked Ideas to my friends.

Thank you so much again!
Regards,
Alana Hogarth & Joshua
25 February 2010"

"Hi Karen, Cupcakes were as ever, delicious and wolfed down very quickly. Three mums asked for your card. :) Thanks v much and will contact you again in May for next order" — Janine Mathieu on birthday cupcakes for Andre, 10

“The cupcakes and cookies were beyond our expectations. The cookie decoration activity were a hit with the kids. Thanks for the extra toppings and icing. The kids used it all up. Really appreciate it. Thanks again.” — Christine on Chocolate Ganache Babycake and DIY cookie kit.

“…considering that indescribable taste, very, very good. FAR FAR FAR FAR better than those from store outlets!” — from this post.

“It's super delicious. The boyfriend says it's different from all the cupcakes he tried before. And his mum likes it too. :)” — Herne Shahren on Chocolate Ganache Cupcakes, via sms

“Kudos to the chef! I would just like to let you know that the cupcakes looked and tasted fabulous!!! They were a hit with both the kids and adults! They were so beautifully decorated (the M&Ms, colourful sprinkles, silver balls) and they tasted soft, fluffy and absolutely delicious. People were coming back for seconds and thirds. Most importantly, my son Christian beamed as he saw a mass of flagged cupcakes before him. (He ate three by the way.) Thank you!” — Janine Mathieu on birthday cupcakes

“It's really yummy! Great packaging too!” — Diana, Shell, on Chocolate Ganache Cupcakes and DIY cookie kit.

“Just wanted to drop a note on the cupcakes! My colleagues loved them. They were fabulously decadent and moist, without being cloyingly so.

Needless to say, we scrambled after your cards. You may well see more of us. Haha.

Please thank your mom for us for coming down all the way to Pasir Ris.” — Angeline, Meridian JC, on Big Breakfast and Chocolate Ganache Cupcakes

“Thanks again, the cupcakes are so cute and very delicious”— Lixian on vanilla babycakes

“Hands down the best fruitcake cupcakes ever!”— Lynn on the fruitcake cupcakes (seasonal)

“…it was amazing: soft, moist cake chock-full of fruit, yet not so frightfully sweet as to immediately kill the rest of your appetite.”— Yu-mei on fruitcake cupcakes (seasonal)

“Everyone said that they were too pretty to eat!”— Livia on gingerbreadmen giftboxes

“Your cupcakes were wonderfully sweet. My family loves the limonta!”— Chilli Padi, on a whole bunch of cupcakes

“…the chocolate ganache looks wonderfully inviting…. They tasted wonderful! All my friends have nothing but praises for it.”— Miss Jellybeano on chocolate ganache cupcakes

“Thanks for those lovely cupcakes which you baked. Everyone who has tried them loved it, and they were a fast “seller”. ”— Sue Ann Gan on babycakes